July 2026 Naples Market Snapshot

Statistics are current as of August 10, 2026, and are based on Southwest Florida MLS data. View the July 2026 Naples Area Market Report.

Naples Home Sales Increased

Naples recorded 733 closed sales in July, an increase of 14.5% from the 640 properties sold during July 2025. Closed sales reflect transactions that successfully reached completion rather than homes that simply entered into contracts.

Year-to-date sales activity was even stronger. Through July, 5,978 properties had sold during 2026—up 17.8% from 5,075 during the same period in 2025.

The increase suggests buyers are responding to improved selection, more realistic pricing and negotiating opportunities throughout the Naples area.

The Median Closed Price Increased

The overall median closed price reached $590,000 in July, a 2.6% increase from $575,000 one year earlier.

The average closed price increased 30.2% to approximately $1.17 million, likely influenced by a greater concentration of high-priced and luxury-property sales. Median price is generally more dependable for the overall market because it is less affected by a small number of multimillion-dollar transactions.

One month’s increase does not mean every Naples property appreciated by 2.6%. Values vary substantially according to community, property type, age, condition, view, Gulf proximity and price range.

Naples Inventory Declined Sharply

The number of properties available for sale fell to 4,415, down 21% from July 2025. Months of inventory declined from 8.7 to 5.8 months, a 33.3% year-over-year reduction.

A market with approximately three to six months of supply is generally considered balanced. At 5.8 months, the Naples area returned to the upper portion of balanced-market territory. Buyers retain meaningful choices, but they are no longer facing the same excess inventory available one year ago.

New Listings Provided Fresh Selection

Naples received 916 new listings in July, an increase of 8.1% from 847 one year earlier. The increase gave summer buyers fresh options even as overall inventory declined, suggesting properties were being absorbed at a stronger pace.

Pending sales declined 5.6% to 762 contracts for the month. However, year-to-date pending activity remained 24.1% higher than during the same period in 2025. Late-summer seasonality may also affect July and August contract activity.

Homes Took Longer to Sell

The median time required to sell a Naples-area property increased from 101 to 108 days. This indicates buyers remain deliberate and price conscious, with time to compare communities, examine ownership costs, complete inspections and negotiate.

Sellers received approximately 94.4% of their current listing price, up slightly from 94% one year earlier. This compares the sale price with the most recent asking price—not necessarily the original list price.

There were 970 price reductions in July, compared with 1,296 in July 2025. Fewer reductions may indicate more realistic initial pricing or the benefit of lower inventory.

Single-Family Homes Outperformed Condominiums

Single-Family Homes

Condominiums

Single-family homes showed substantial price growth and stronger sales. Condominium prices remained softer, but condo sales increased 18.5% and inventory declined sharply. The difference reinforces the importance of analyzing each property type separately.

Naples Luxury Real Estate

Naples continues to be influenced by its luxury and ultra-luxury market. July’s substantial increase in average sale price indicates expensive transactions played a larger role, although the overall median increased by a more moderate 2.6%.

Luxury properties should be evaluated according to Gulf frontage, waterfront exposure, boating access, club membership, construction quality, renovation level, lot size, privacy, proximity to Fifth Avenue South and Third Street South, and ongoing association expenses.

Condominium Buyers Should Examine More Than Price

Naples condominium buyers may find favorable pricing opportunities, but the association’s financial and physical condition can be as important as the price of the unit.

• Current fees and special assessments
• Association reserves and pending assessments
• Milestone-inspection and structural-integrity reserve reports
• Master insurance and storm-related claims
• Building repairs and unit-owner insurance costs
• Rental restrictions and membership requirements

A lower asking price does not automatically mean a condominium represents the best overall value.

August 2026 Naples Market Direction

Because August was not complete when this report was prepared, it should be treated as a current update rather than a completed monthly statistical report.

The July results entering August point toward stronger completed sales, significantly lower inventory, balanced overall supply, stable-to-improving pricing, continued negotiating opportunities, stronger single-family performance and continued price sensitivity among condominiums.

Late summer may provide buyers with a calmer environment and less competition than the winter season. Sellers who remain active may also be motivated to negotiate before seasonal inventory and buyer activity return.

What This Means for Naples Buyers

Naples buyers currently benefit from a relatively balanced market. There is enough inventory to compare properties carefully, but the 21% decline in available homes means buyers should not assume the strongest listings will remain available indefinitely.

Buyers should be prepared to act when a home is properly priced, located in a desirable community, recently renovated, supported by reasonable insurance costs, free of major assessment concerns and eligible for their intended rental or ownership use.

What This Means for Naples Sellers

Naples sellers benefit from stronger sales activity and fewer competing properties, but buyers remain selective. Properly priced and professionally presented homes supported by current comparable sales are in the strongest position.

Sellers should avoid relying on pandemic-era values, neighboring asking prices or isolated luxury sales. Buyers closely evaluate condition, insurance, association finances and ownership costs.

Naples Market Outlook

The July–August 2026 Naples market is showing several positive developments. Closed sales increased, inventory declined sharply, the overall median improved and months of supply returned to balanced-market territory.

The market is not overheating, and buyers continue to negotiate carefully. However, Naples appears to be moving away from the excess inventory that previously gave buyers substantially greater leverage. Single-family homes are currently outperforming condominiums, while luxury transactions continue to influence average-price measurements.

Why Work with Scott Meadows?

With more than 35 years of real estate experience, I help buyers relocate to Southwest Florida with confidence. My guidance extends beyond simply identifying available homes.

I help buyers evaluate:

• Flood zones and insurance considerations
• Condominium fees and special assessments
• Community and club membership requirements
• Waterfront and boating opportunities
• New construction
• Rental restrictions and investment potential
• Property condition, ownership costs and resale potential

Every buyer’s situation is different. My goal is to help you compare Naples communities and properties according to your lifestyle, financial objectives and long-term plans—without unnecessary sales pressure.

Scott Meadows

Broker Associate
Premiere Plus Realty

Phone: 239-220-1157
Email: ScottMeadows3@gmail.com
Website: FloridaCustomHomes.com

Thinking about buying or selling in Naples? Contact me to compare communities, review available properties and identify opportunities that fit your lifestyle and long-term goals.